Information Powerhouse

Uncover new data and growth options

Photo taken in Montreal, June 2014
rond-pamela-rasey

Independent Consultant

I work with companies and investors of all sizes to provide a fresh, unbiased look at markets, competitors and growth options.

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Market & Growth Strategist

I take thick slice views of industries and ecosystems to provide continuous innovation ideas.

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McGill Guest Lecturer

I guest lecture a course on marketing to the MBA students of McGill University twice-a-year.

Increase Marketing ROI by 20%

“McKinsey analysis of more than 250 engagements over five years has revealed that companies that put data at the center of the marketing and sales decisions improve their marketing return on investment (MROI) by 15 – 20 percent.”

—– McKinsey

Photo taken on trip to Mount Everest Base Camp, May 2010

Sample Work Clips

Market Validation

Market Validation

Market Spectrum

Market Spectrum

Market Mapping

Market Mapping

Market Mapping

Market Mapping

Market Landscape

Market Landscape

Competitor compare

Competitor compare

Creating Decision Support Materials

Market mapping, ecosystem views, new opportunities, gap discovery, go-to-market options, marketing due diligence and more…

Services

Photo taken in Montreal, June 2014

Occasional Insights

business teamwork – business men making a puzzle

The Power of People

I’ve had the opportunity to work at small and large companies over the course of my career.  There is one constant that remains.  When you have good people on your team that trust and support each other and work towards common goals – let’s call it a “dream team” – you realize the miracles you…

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Inbound Marketing Magic

The face of marketing continously changes over time with new technology and tools. All the traditional strategies still apply like attending trade shows, writing press releases, advertising where applicable, getting targeted media coverage by journalists or online venues, etc. However, there’s a new category called “Inbound Marketing” that can no longer be ignored. Wikipedia’s Definition…

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5 Key Business Success Factors

Over the years, I’ve done consulting in different countries, in a range of industries and at various levels of business maturity from start-ups to established companies. Regardless of the product or service, I have come to recognize a few key factors that equal success. 1. Create a Sense of UrgencyThere are two kinds of urgency…

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